Co-founder & Chief Strategy Officer
Alex Pallete is Co-‐founder and Chief Strategy Officer at PICNIC (the-‐picnic.com) ; a global brand driven innovation company based out of Madrid and designed around the profound belief that modern brands are better built through actions over words, experiences over stories. After more than 20 years helping build brands through communication, he is now focusing on building modern brands through innovation. It’s what they call “Brand Building by Doing™”. Along with his partner Fernando Vega Olmos and their team of “Picnickers”, PICNIC’s expertise is to help brands realize their authentic purpose so it becomes the springboard for the development of innovative solutions. Based on in-depth brand purpose analysis, agile design methodology and open creative process they help identify innovation opportunities, developing products, services and experiences that clearly demonstrate a brand purpose through meaningful actions.
He helped create award-‐winning campaigns for brands such as Heineken, Vodafone, Magnum, ESPN,
Mercedes-‐Benz, Johnnie Walker and IKEA.